87080 Valley Rd Bayfield WI 54814  ph. 715.779.3941
Highland Valley Farm
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Rick "retires"

12/15/2011

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It's been in the works for a while as I have looked forward to "retirement"--I am pleased to announce that my son, Jon has taken over as General Manager for our family farm business. He returned home nearly three years ago, after more than a decade of employment in Seattle. He is partnering with his siblings to continue the legacy of the farm business my wife and I established and that they grew up with.

The farm will be in good hands as Jon has had considerable project management experience. He is an excellent financial manager and is committed to carrying on family traditions. Many of you have been witness to Jon's skills as he directed construction of our new processing and cold storage facility. He has also had primary responsibility these past two years for our wholesale accounts, and this past season directed processing and packing operations. My son Chris continues to be responsible for production, while my daughter Magdalen continues to direct seasonal employees, promotion, and retail sales. Janet continues as Office Manager and I will have the luxury now of doing as much of "what I want to, when I want to"--farmers never really retire, but they are truly blessed when they have sons and daughters who want to carry on.

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    Rick Dale

    Founder
    ​ of Highland Valley Farm

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